I began my career in sales,
which shaped how I understand growth and commercial decision-making.
That early
experience continues to influence my work, particularly the
emphasis on building demand that can be sustained and expanded over time.
experience continues to influence my work, particularly the
emphasis on building demand that can be sustained and expanded over time.
Over 25+ years, I've worked across
organisations as well as early-stage and founder-led businesses, allowing me to move between
scale and constraint with ease.
sales, marketing, advertising, and
advisory roles,
supporting growth across different organisational contexts. I've operated within large, structuredadvisory roles,
organisations as well as early-stage and founder-led businesses, allowing me to move between
scale and constraint with ease.
I began
my career in
sales,
my career in
sales,
which shaped how I understand growth and commercial
decision-making. That early experience continues to influence my work, particularly the emphasis on building demand that can be sustained and expanded over time.
decision-making. That early experience continues to influence my work, particularly the emphasis on building demand that can be sustained and expanded over time.
Over 25+ years, I've
worked across
sales, marketing,
advertising, and
advisory roles,
supporting growth across different organisational contexts. I've operated within large, structured organisations as well as early-stage and founder-led businesses, allowing me to move between scale and constraint with ease.
worked across
sales, marketing,
advertising, and
advisory roles,
supporting growth across different organisational contexts. I've operated within large, structured organisations as well as early-stage and founder-led businesses, allowing me to move between scale and constraint with ease.
In larger organisations,
I've worked on multi-market growth and marketing initiatives,
with responsibility for planning and deploying significant marketing investments. This included
working across functions and regions to align commercial objectives with execution. Across
roles, this has involved overseeing marketing and growth budgets of up to USD 70 million, and
leading growth mandates valued at over USD 40 million, covering portfolio expansion, market
entry, and scale-up initiatives.
In larger organisations,
I've worked on
multi-market growth
and marketing
initiatives,
with responsibility for planning and deploying significant marketing investments. This included working across functions and regions to align commercial objectives with execution. Across roles, this has involved overseeing marketing and growth budgets of up to USD 70 million, and leading growth mandates valued at over USD 40 million, covering portfolio expansion, market entry, and scale-up initiatives.
multi-market growth
and marketing
initiatives,
with responsibility for planning and deploying significant marketing investments. This included working across functions and regions to align commercial objectives with execution. Across roles, this has involved overseeing marketing and growth budgets of up to USD 70 million, and leading growth mandates valued at over USD 40 million, covering portfolio expansion, market entry, and scale-up initiatives.
In parallel,
I've worked closely with
I've worked closely with
startups and emerging businesses,
often from
an early stage.
an early stage.
This work has been practical and
execution-led:
execution-led:
- assessing market opportunity
- defining positioning
- shaping go-to-market plans
- setting up distribution and
- supporting the move from launch to early revenue
In tangible terms, this has included taking
ideas to MVP, creating early revenue
pipelines of USD 1 million+, and supporting
first commercial wins, including purchase
orders exceeding USD 300K.
My experience
spans India, the Middle East, Asia Pacific, parts of Africa, and North America.
I’ve worked across urban centres, tier-2 cities, and rural markets,
engaging consumer segments ranging from
mass and masstige to premium and luxury.
engaging consumer segments ranging from
mass and masstige to premium and luxury.
This has given me a grounded understanding of how growth
drivers vary by market and how strategies need to be adapted
without losing coherence.
drivers vary by market and how strategies need to be adapted
without losing coherence.
In parallel,
I've worked closely with
I've worked closely with
startups and emerging businesses,
often from an early stage.
This work has been practical and
execution-led:
- assessing market opportunity
- defining positioning
- shaping go-to-market plans
- setting up distribution and
- supporting the move from launch to early revenue
In tangible terms, this has included taking
ideas to MVP, creating early revenue
pipelines of USD 1 million+, and supporting
first commercial wins, including purchase
orders exceeding USD 300K.
My experience
spans India, the Middle East, Asia Pacific, parts of Africa, and North America.
I’ve worked across urban centres, tier-2 cities, and rural markets, engaging consumer segments ranging from mass and masstige to premium and luxury.
This has given me a grounded understanding of how growth
drivers vary by market and how strategies need to be adapted
without losing coherence.
drivers vary by market and how strategies need to be adapted
without losing coherence.
Across categories
my work has covered
I've worked in environments with established systems and significant budgets, as well
as in situations where resources were limited and careful prioritisation was essential.
consumer products,
personal care,
retail,
technology services,
healthcare, and
industrial and B2B businesses.
Across
categories
categories
my work has covered
I've worked in environments with established systems and significant budgets, as well
as in situations where resources were limited and careful prioritisation was essential.
consumer products,
personal care,
retail,
technology services,
healthcare, and
industrial and B2B businesses.
Alongside advisory and leadership
roles,
I've also built and exited businesses of my own.
I've also built and exited businesses of my own.
That entrepreneurial experience has given me first-hand exposure to operating decisions,
cash flow pressures, and execution trade-offs. Separately, my leadership experience within
larger organisations has shaped how I work with senior teams,
cash flow pressures, and execution trade-offs. Separately, my leadership experience within
larger organisations has shaped how I work with senior teams,
navigating structure, scale, and internal complexity
Today, I work as a
fractional CMO and growth consultant
fractional CMO and growth consultant
across India, the Middle East, and the US. I partner with
organisations at different
stages- from startups building their first marketing and growth engines, to larger
organisations with established marketing, innovation, and sales teams, supporting them
in assessing growth opportunities, setting priorities, and
stages- from startups building their first marketing and growth engines, to larger
organisations with established marketing, innovation, and sales teams, supporting them
in assessing growth opportunities, setting priorities, and
translating strategy into execution that delivers
measurable outcomes.
measurable outcomes.
Alongside advisory and
leadership roles,
leadership roles,
I've also built and exited
businesses of my own.
businesses of my own.
That entrepreneurial experience has given me first-hand exposure to operating decisions,
cash flow pressures, and execution trade-offs. Separately, my leadership experience within
larger organisations has shaped how I work with senior teams,
navigating structure, scale, and internal complexity
Today, I work as a
fractional CMO and growth consultant
across India, the Middle East, and the US. I partner with
organisations at different
stages- from startups building their first marketing and growth engines, to larger
organisations with established marketing, innovation, and sales teams, supporting them
in assessing growth opportunities, setting priorities, and
translating strategy into execution that delivers
measurable outcomes.
Market experience
Market
experience
experience
Industry experience
- FMCG
- F&B
- Personal care
- Beauty
- Retail
- Healthcare
- Fintech
- Automobile
- Industrial
Industry
experience
experience
- FMCG
- F&B
- Personal care
- Beauty
- Retail
- Healthcare
- Fintech
- Automobile
- Industrial
