Sushobhan Chowdhury

Selected work

Proof, not promises.

Each engagement below started with a different symptom and ended in the same place, a business that could explain why its numbers moved.

01MEP Distribution · Middle East/Growth

Turning portfolio complexity into 61% top-line growth

Growth & portfolio transformation for an MEP distributor, unlocking revenue while taking cost and complexity out of the portfolio.

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growth in top-line revenue
61%growth in top-line revenue
sales scaled
$24M → $40Msales scaled
enterprise value
Createenterprise value

02Global Personal Care · Multi-market/Brand

Repositioning a heritage fragrance brand for a new generation, driving 16% sales growth

Brand evolution & repositioning for a global personal care brand, recoding inherited romance into modern, self-owned romance with fine French fragrance at the centre.

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sales growth (US$12.24M → US$14.21M)
16%sales growth (US$12.24M → US$14.21M)
market-share gain (6.5% → 8.4%)
+1.9 ptsmarket-share gain (6.5% → 8.4%)
YouTube engagement rate
40%YouTube engagement rate

03Kids Apparel · India, Tier 2 Cities/GTM

Turning ensemble dressing into a US$2.9M kidswear business

Business strategy, brand, omnichannel and product development for a kids apparel startup, building a scalable ensemble-dressing model across Tier 2 India.

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launched within 3 months across 4 states
12 storeslaunched within 3 months across 4 states
revenue in the first year
US$2.9M+revenue in the first year
omnichannel kidswear business
Ready to Scaleomnichannel kidswear business

04Luxury Travel & Hospitality · Middle East/Brand

Turning a private-island vision into a luxury ecosystem built on exclusivity, privacy and blockchain

Master planning, brand strategy, identity and visualisation for a luxury travel & hospitality startup, transforming an ambitious private-island concept into an investable destination.

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enterprise value
Createenterprise value
exclusivity, privacy, luxury, futurism
4 ideasexclusivity, privacy, luxury, futurism
master plan, brand, digital & 3D delivered
Under developmentmaster plan, brand, digital & 3D delivered

05Global Fragrance Brand · GCC/Brand

Reframing natural fragrance for a new generation, driving 9.5% sales growth

Brand evolution & repositioning for a global fragrance brand, shifting from decorative femininity to powerful femininity across GCC markets.

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sales growth (US$909K → US$995K)
9.5%sales growth (US$909K → US$995K)
market-share gain (2.0% → 2.2%)
+0.2 ptsmarket-share gain (2.0% → 2.2%)
YouTube engagement rate
50%YouTube engagement rate

06Premium Food Retail · Mumbai, Pune & Bangalore, India/Growth

Turning fragmented customer data into 54% revenue growth

Customer revenue expansion for a premium food retail chain, turning a fragmented customer database into actionable intelligence across 3 cities.

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growth in revenue
54%growth in revenue
increase in store visits
1.5×increase in store visits
growth in online shopping
20%growth in online shopping

07Topical Pain Management · Sub-Saharan Africa/Brand

Turning pain relief into a reason to switch to herbal

Communications strategy for a topical pain management brand, challenging pill consumption and positioning a herbal topical portfolio as the alternative.

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month-on-month growth
30%month-on-month growth
& transform
Reposition& transform
from pills to herbal
Switchfrom pills to herbal

08Personal Care Startup · India/GTM

Turning a market gap into a clinically tested herbal personal care brand

Brand creation, business strategy and D2C for a personal care startup, building a clinically tested herbal brand from concept to market.

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purchase orders secured
$300K+purchase orders secured
concept to market
Ready to Scaleconcept to market
online & offline distribution
D2C + retailonline & offline distribution

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