Personal Care Startup · India · GTM
Turning a market gap into a clinically tested herbal personal care brand
Brand creation, business strategy and D2C for a personal care startup, building a clinically tested herbal brand from concept to market.
- purchase orders secured
- $300K+purchase orders secured
- concept to market
- Ready to Scaleconcept to market
- online & offline distribution
- D2C + retailonline & offline distribution
The situation
The founders identified a gap between the growing demand for herbal personal care and products that could substantiate their safety and efficacy claims.
The opportunity was to build a differentiated personal care brand around truly herbal, clinically tested products and take it from concept to market.
What I did
Four moves, in order.
Assess the opportunity
Assessed market opportunity and business feasibility for a clinically tested herbal personal care brand.
Create the brand
Created the brand, identity and brand structure from the ground up.
Shape product formulation
Helped shape product formulation and testing strategy, and identified and collaborated with manufacturing partners.
Develop packaging & communication
Developed packaging and communication to substantiate the herbal, clinically tested proposition.
Build the D2C & GTM strategy
Built the D2C and go-to-market strategy, establishing the technology and e-commerce ecosystem.
Enable distribution
Enabled online and offline distribution and retail expansion.
What changed
$300K+ purchase orders secured.
Built the brand end-to-end, from feasibility to market.
Established online and offline distribution channels.
Created a scalable foundation for D2C and retail growth.
© 2026 Sushobhan Chowdhury. This case study is original, copyrighted and proprietary work owned by Sushobhan Chowdhury. Reproduction, redistribution, publication, or use of any part of this material, in whole or in part, without prior written consent or permission is strictly prohibited. Unauthorised use, misuse, or misappropriation of this content will result in legal action being taken against the offending parties.
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