MEP Distribution · Middle East · Growth
Turning portfolio complexity into 61% top-line growth
Growth & portfolio transformation for an MEP distributor, unlocking revenue while taking cost and complexity out of the portfolio.
- growth in top-line revenue
- 61%growth in top-line revenue
- sales scaled
- $24M → $40Msales scaled
- enterprise value
- Createenterprise value
The situation
The business needed to accelerate revenue growth while improving bottom-line efficiency across its portfolio.
Growth situation: create enterprise value.
What I did
Four moves, in order.
Unlock top-line growth
Identified the opportunities with the clearest path to incremental revenue and sequenced them against the portfolio.
Consolidate the portfolio
Consolidated the portfolio to improve business efficiency and take duplicated cost out of the operation.
Rationalise the offering
Rationalised offerings to sharpen commercial focus on what the market actually paid for.
Align the priorities
Aligned growth priorities around stronger revenue and profitability, so every team optimised the same two numbers.
What changed
61% growth in top-line revenue.
Sales scaled from $24M to $40M.
© 2026 Sushobhan Chowdhury. This case study is original, copyrighted and proprietary work owned by Sushobhan Chowdhury. Reproduction, redistribution, publication, or use of any part of this material, in whole or in part, without prior written consent or permission is strictly prohibited. Unauthorised use, misuse, or misappropriation of this content will result in legal action being taken against the offending parties.
Set up a call today
If this pattern feels familiar, a conversation is the fastest way to find where the drift is.
→Start a conversation